Sprint 2: The Inevitable Social Sales Strategy

Section 1: The Inevitable Social Sales Strategy

Here’s where we figure out a few really important things that will help set you up for success later. Kind of like spending a lot of time sharpening the axe before we chop the tree.

If your customer journey is clear, and unimpeded – it’s inevitable that you’ll make sales from it.

If there are barriers, or confusion – they’ll get lost along the way.

First, we want to know what you want the outcome of your social content to be.

Are you looking for more engagement? Likes? Social proof?

Do you want more calls booked?

Are you trying to grow your email list?

Do you want to start more DM conversations?

This is important, because until we know what your #1 goal here is, there’s no point trying to create more content. Most people are just throwing out content without any real rhyme or reason. That’s why it’s a waste of time.

Next, what’s your customer’s journey to get to that place, where they either DM you, or buy, or sign up for your webinar or whatever you want them to do?

“No one can buy from you if they’ve never heard of you.” – Me. All the time.

Let’s reverse engineer that.

6. They buy from you. What do they need to do before that? To say yes to your offer.

5. So, you need to make them an offer. What happens before an offer is made to someone?

4. They are interested in YOU helping them solve their problem. And before that?

3. They know they have a problem and they’re looking for help solving it. (This is where your content comes in.)

2. Before that? They know they have a problem, but they’re unsure what to do about it.

  1. Before that? They might not know they even have the problem.

It’s up to YOU (well, us) to create content for them that leads them through that process. 

The next things we need to figure out are:

-WHAT content you actually need to create to get the above result (we’ll do this one later in Sprint 4)

-WHERE you need to post and 

-HOW OFTEN you want to post there.

This video will go over the checklist with you. (the download button for the doc is below.)

A lot of times, people get hung up on this and want to do it the “perfect” way. I’m not going to tell you that my way is perfect, because nobody’s is. I am going to tell you that nobody can buy from you if they’ve never heard of you or your brand. So getting content out there regularly (I believe a minimum of 1x per day on each of YOUR chosen platforms) is the way to go.

This will help us later when we figure out a good system that you’ll be able to stick to.

The Content Strategy Checklist will help you outline the above clearly, so we know where we’re trying to go. This is our map.

Downloads: Content Strategy Checklist

Section 2: The Content Matrix

If you’re not sure what types of content you might lean towards, I made this quick content matrix you can look at. It’s basic, but what it does is stop you getting bored of using one type of content. There are actually hundreds of ways to talk about your topics.

Check it out and see if you can mix things up a little bit. You don’t need this right now, but it may come in handy when you’re planning out your content later. And it might be useful to look at now, as you’re trying to figure out what kinds of things you want to be posting.

Access below (make a copy so you can use your own.)